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NEWS & EVENTS

Saturn of Asheville's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.



Saturn AURA Maximum Mileage Challenge Winners!

FW: Saturn Aura Winners: Photos and Cutlines

Asheville Winner

The Saturn Aura Maximum Mileage Challenge ended Saturday, October 18 when Saturn of the Carolinas awarded one lucky Asheville contestant with a 2009 Saturn Aura. Contestants participated in a 6-week challenge to guess how far the Saturn Aura would travel on a gallon of gasoline. Cary Torreti of Asheville guessed the closest to the 43.7 miles traveled on a gallon of gasoline in the 2009 Aura.

L to R: Rick Rice, Program Director for Rock 104.9 pictured with Saturn Aura Maximum Mileage Challenge Asheville winner Cary Torreti and Saturn of Asheville General Sales Manager Rick Brown. Torreti shows off the keys to her 2009 Saturn Aura.

Upstate Winner

The Saturn Aura Maximum Mileage Challenge ended Saturday, October 18 when Saturn of the Carolinas awarded one lucky Upstate SC contestant with a 2009 Saturn Aura. Contestants participated in a 6-week challenge to guess how far the Saturn Aura would travel on a gallon of gasoline. Christine Beaudoin of Greenville guessed the Aura would travel 55.6 miles on a gallon of gasoline; the actual distance traveled was 55.8 miles. Beaudoin, whose 1996 car is on its last legs, is a nursing student at Greenville Tech.


L to R: Saturn Aura Maximum Mileage Challenge Upstate SC winner Christine Beaudoin, pictured with Saturn of Greenville General Manager Larry Bonorato, is awarded the keys to her 2009 Saturn Aura.

 

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Hybrid Savings Winners and Losers

Consumer Reports crunches the numbers on hybrid vehicles that pay back the fastest and some that don't make dollar sense.

Winner: Saturn Vue Green Line



Cost: $26,920

Fuel economy (CR test): 28 mpg

Total 5-year savings: $4,550

In its October issue, Consumer Reports magazine looks at the overall financial benefit of 12 different hybrid vehicles. The analysis takes into account initial outlays compared with similar non-hybrid vehicles, as well as fuel, insurance, maintenance and deprecation costs.

The Saturn Vue Green Line comes out on top when looking at five-year total cost savings, according to Consumer Reports.

The cost of the Vue's mild-hybrid system is small compared to its competitors' full-hybrid systems. The added cost of a Vue Green Line over a non-hybrid Vue is about $2,300. Compare that to an added $5,600 for a Ford Escape Hybrid over a regular Escape.

And the Vue's mild hybrid system, which isn't strong enough to move the vehicle on pure electric power, gives the vehicle a bigger fuel economy boost than you might expect. The front-wheel-drive Green Line gets six more miles out of each gallon.

Winner: Saturn Aura Green Line



Cost: $26,020

Fuel economy (CR test): 27 mpg

Total 5-year savings: $1,050

The Saturn Aura Green Line is built on the same fundamental engineering platform as the Chevrolet Malibu Hybrid.

But the cost-differential between hybrid and non-hybrid versions is higher for the Saturn, which reduces cost savings, according to Consumer Reports.

By Peter Valdes-Dapena, senior writer, CNNMoney.com


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William Bradshaw named Dealer of the Year

Business

Greer man named Dealer of the Year

By CHRISTINA WILSON
Published: Friday, May 2, 2008
A local automobile dealer, known as much for his philanthropy as his business success, was named 2008 Dealer of the Year by The American International Automobile Dealers Association.

Bradshaw Automotive Group owner William Bradshaw received the award Wednesday during the organization's two-day auto industry summit in Washington.

"The Dealer of the Year award pays tribute to some of America's hardest-working small-business owners," AIADA President Cody Lusk said during the summit's opening banquet.

"Their dedication to the auto industry, their families and their communities is truly remarkable and is a powerful reminder of the vital role international nameplate dealers play in our economy."

Bradshaw, en route back to his Greer home Thursday, attributed the award to hard work by more than 400 employees, 50 of whom have been working for the automotive group more than 15 years.

"Without the employees' dedication and hard work, we wouldn't be recognized like we have been," said Bradshaw, who also credited a strong local market with keeping auto sales higher than in other areas of the state and nation during what President Bush earlier this week called an "economic slowdown."

"We're in an area that's still seeing growth," Bradshaw said. "The BMW plant just announced an addition, and our housing market has not suffered foreclosures like others have. We've got a lot of positive things going on in the Upstate and are not feeling the downturn as much as some other areas."

Noting a slight decrease in sales during the past 60 days, Bradshaw said he's confident the next six months will show positive growth in all but possibly SUV and truck sales. "This year will be a little tougher than last year," he said.

Presented by Newsweek, AIADA's Dealer of the Year award is given annually for outstanding contributions to the community and international automobile industry.

The honor is accompanied by a profile in the national news magazine and is meant to "highlight the tremendous civic spirit and business acuity that characterizes all of America's international auto dealers," according to a statement issued Thursday by Bradshaw's publicity agency.

A longtime industry activist and political fundraiser, the dealer spent day two of the conference in back-to-back meetings with legislators before heading home to Greer, where he opened his first dealership in 1979.

Since then, he's opened seven additional lots in Asheville, N.C., Greenville and Spartanburg, selling vehicles by Acura, Infinity, Honda, Chevrolet, Buick, Pontiac, GMC, Cadillac, Hummer and Saturn.

The multiple dealerships boast evening and Saturday service hours, kids' playrooms, manicures, massages, Starbucks coffee, catered new car clinics and 1,000-mile inspections - all free. "We're pretty proud of what we offer and that we've had so many employees with us so long," Bradshaw said.

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News and Events

Saturn AURA Maximum Mileage Challenge Winners!
FW: Saturn Aura Winners: Photos and CutlinesAsheville Winner The Saturn Aura Maximum Mileage Challenge ...
Hybrid Savings Winners and Losers
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William Bradshaw named Dealer of the Year
Business Greer man named Dealer of the YearBy CHRISTINA WILSON Published: Friday, May 2, 2008 A local ...